Raw denim is a term that has been exciting denim enthusiasts for the last few years. It refers to any denim that has not undergone a factory wash after the dying process. This should not be confused with Selvedge Denim or Raw Selvedge, as any denim fabric can be raw, but only denim that has been woven in a particular way can be selvedge.


Raw denim is denim in its purest form and is the term used to describe dark denim that has skipped the factory-washing process. The beauty of raw denim is the ‘breaking in process’, which creates a jean completely unique to you, depending on your daily lifestyle.

It is ideal for those seeking a customised look, as the fading process is natural and authentic. By leaving the fabric in its original state, it is ultimately the wearer that determines the characteristics of their jeans, depending on their profession. A mechanic will achieve a very different look to lawyer and this is what makes raw denim so special.


The appeal of having your jeans gradually fade creating natural markings on their own is what makes owning a pair of raw jeans so desirable. When you first try on your raw jeans, they will feel stiffer compared to regular factory washed jeans, but after just a few wears, your jeans will soften considerably.

Each crease and fade is individual to the person wearing it. The amount of time you spend in your jeans and your lifestyle all contribute to how your jeans will look. No two pairs of raw denim will ever look the same. Your raw denim is completely unique to you.

However it is not for everyone, as it requires time, care and patience to have that satisfying end result. You should take in to consideration that because it is un-washed, there is still excessive indigo dye in the fabric, making it prone to rubbing off onto clothing and upholstery. You should also refrain from washing your jeans for the first few months, as this will disrupt the natural fading process.

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