Demi-couture embroidered denim

In collaboration with Jenny King, one of the most experienced and exciting embroidery and mixed-media textile UK designers today, we have launched our exclusive free hand embroidered denim range.

Jenny’s team are specialised in satin-stitch Irish embroidery, Cornelly, hand, domestic and fabric manipulation techniques. Their skill is in producing ‘demi-couture’ embroideries offering the highest quality of couture detail yet achieved, and this is clearly apparent in One Denim’s range.

Each appliqué has been designed and individually embroidered on a hand guided, highly specialised machine that ceased production in the 1950s, a process which requires a lot of skill and of course a lot of time.



The free-hand satin stitch embroidery that can be produced on this hand guided machine requires a lot of skill, but is far superior to the more recent computerised techniques, both in terms of creativity, detailing and quality. Jenny is proud to preserve a technique that could otherwise become a dying art.


Our limited edition embroidered range features panthers which signify confidence and power, snake skeletons that represent sexual energy and temptation, crows that signify loyalty and a sparrow which is a symbol of undying love. The wild rose and butterfly embroidery signify resurrection, endurance and life. All combined these motif’s make up the DNA of One Denim.


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