About ONE


We are breaking the traditional rules of retail to make way for a new era in Luxury denim.



We sell exclusively on our online store and eliminate fashion shop and department store margins.

This new direct approach means we can sell our premium jeans at 1/3 of their traditional retail shop value.

We show the traditional retail shop prices on our product pages, so you can see how this benefits you.

Our customers also have the right to know where we source our fabrics and who produces our jeans, so we show this information on our product pages.



We source our fabrics from the finest denim mills in the world and our jeans are made in a high-end ethical factory, that produces for other premium brands.

Our embroidered denims are made in the UK using free-hand techniques, a skilled process which requires time and precision.

Wherever possible, we apply eco-friendly techniques and we only ever work with suppliers and factories that abide by our strict code of conduct.



Our focus is on creating premium products, made to the highest standards that will remain your wardrobe essentials for years to come.

If you are not completely satisfied with your purchase, you can return your jeans within 60 days of purchase (UK clients – free returns) and we will refund you in full. If your jeans are damaged unintentionally after the 60 days, we will either repair or issue you a credit note at the full value.

We ensure you buy the real value of the product, without the unnecessary additional costs and margins.

One is about you, your attitude, your progressive style, your demand for quality and your desire for a premium brand that delivers value.

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