In an ever changing world, traditional methods are disrupted by modern concepts that revolutionise an industry.
We create our jeans with the ultimate luxury in mind.
Our fabrics are carefully selected from the finest and most prestigious denim mills in the industry. We specialise in Japanese selvedge denims, which are the most luxurious and expensive fabrics available.
We produce our jeans in a high-end ethical and sustainable factory, with very strict quality controls.
COUTURE EMBROIDERY ON DENIM
Made in collaboration with UK’s leading couture embroidery house, Jenny King.
Each motif is individually crafted using free-hand techniques, a highly skilled process that requires a lot of time and precision.
We design with a passion for creativity and an obsession to detail.
We skip the traditional brand channels to save you the unnecessary additional margins.
The result: Luxury denim that is ethically made to the highest standards, at half of its traditional retail value.